TURNING FIRST-TIME VISITORS INTO LIFELONG CUSTOMERS.
Making a first impression that rethinks what a c-store can deliver.
When Kum & Go enters a new market, the grand opening is more than a milestone. It is a chance to shape how the brand is experienced from the very first visit. With convenience stores and restaurants carrying different expectations, we saw an opportunity to introduce Kum & Go’s elevated food offering alongside the familiarity and value guests already expect from a great c-store.
Service
Digital, Activation, Product Introduction, Photography, On-Premise Merchandising, Social Media
Client
Kum & Go
Summary
We developed an app-centric grand opening strategy designed to surprise and stick. By putting craveable, restaurant-style food front and center and pairing it with the offers, rewards, and ease guests expect, we expanded what a c-store visit could feel like. Supported by a fully integrated campaign across in-store, digital, and social channels, the launch extended engagement beyond opening day and helped turn early visits into lasting relationships.
