CULTURAL OBSESSION BECOMES A CAN'T MISS MOMENT.
Launching Popeyes’ pickle menu with a Times Square takeover built to turn attention into momentum.
When a cultural trend hits its peak, brands have a choice: comment on it or OWN it. To introduce Popeyes’ pickle-forward menu, we created a physical, high-impact moment in the center of Times Square. One designed to stop people in their tracks, invite participation, and make the product impossible to ignore.
Service
Experiential, Activation On-Premise Merchandising, Product Introduction, Print, Digital, Social Media
Client
Popeyes
Summary
We transformed Popeyes’ flagship location into a fully branded takeover that brought the pickle moment to life at full scale. From animated media and custom visuals to share-worthy sensory experiences, every detail was designed to invite participation and carry it forward. The result was a launch that lived well beyond Times Square, fueling buzz, content, and momentum for the new menu nationwide.
